About Listeners for MusicAmerica
MusicAmerica, hosted for eighteen years by Ron Della
Chiesa, was an essential Boston cultural institution. It has been
the area's sole source for classical American music: the works
of our great songwriters, vocalists, and musicians; the music
of Broadway and Hollywood; big band and swing; cabaret; jazz in
all its forms; and more. There is now no time and no place on
the radio dial to hear this kind of music-music that transcends
age, ethnicity and race to define our national culture.
In addition to providing entertainment and companionship for its
listeners, we note that:
- MusicAmerica fulfilled public broadcasting's
educational mission by preserving and promoting American
music, by teaching us the history of this music, and by giving
us an appreciation for it.
- MusicAmerica helped to bring classical American
music to people who are not regular listeners, but who ultimately
are exposed to this music through the program's many secondary
effects.
- MusicAmerica fulfilled WGBH's local broadcasting
mission, serving the community by introducing regional performers,
showcasing their work, and by informing its listeners of the many
fine live entertainment opportunities that otherwise would go
unnoticed and unheard.
- MusicAmerica introduced younger audiences to
a musical treasure important enough to be conserved by the Smithsonian
Institution.
Bringing back MusicAmerica would revive the only
Boston radio program that kept our classical American musical
heritage alive. The revised schedule we propose-Monday-Friday,
noon-4 pm-also offers the following important benefits:
- It in no way interferes with, The World, the exciting
new program produced by WGBH in conjunction with the BBC.
- It delivers MusicAmerica's large, loyal, and
dedicated audience to The World at 4 PM.
- It restores the hours lost from MusicAmerica
during the past few years.
- It preserves the financial support provided to WGBH by lovers
of classical American music.
Supporting our position, we believe that...
- Daily programming of 3-4 hours for MusicAmerica
is intrinsic to its mission.
- The breadth of the genre (swing, musical theater, ragtime,
big band, jazz vocalist, etc., etc.) requires no less than this
amount of time to give just limited exposure to each of its many
segments.
- The proposed schedule allows listeners to integrate this music
within our cultural lives, making it more than just an occasional
curiosity.
- Many listeners can tune in for only a portion of the program,
and a reduced schedule would have a disproportionate impact on
the public's access to this kind of music.
- Asking Della Chiesa to host a classical program in the morning
squanders his knowledge of American music and the listener companionship
afforded by the interviews and commentary intrinsic to MusicAmerica's
program format.
- WGBH's continuing copycat programming strategy is not in the
public interest.
- The use of public and private contributions to duplicate programming
already available from WBUR, another Boston public radio station
adjacent to WGBH on-the-dial, is wasteful.
- The use of public funds and private donations to compete with
advertiser-sponsored programming on WCRB is not good policy. Furthermore,
WGBH's success means weakening WCRB, threatening another essential
Boston cultural asset that would be difficult to revive.